Resources
2021 Resolutions: Get the most of the Google Ads
As every new year continues to be more progressive than the year before, 2020 was the most influential year on digital marketing development ever. It certainly does not change the fact that the digital marketer of 2021 needs to address constant adaptation to new...
SEM Trends You Need to Know in 2021
2021 will be a new year and hopefully better year for all businesses, not just e-commerce companies! Search Engine Marketing (SEM) will continue still be on the top shelf for sales related campaign efforts, but there are several technological and behavioural...
Apple IOS14 tracking prompt update announced for early 2021 – what we know so far
IOS14 - What’s happening? The main feature of the IOS14 update is for developers to seek permission to track the user with a prompt letting the user opt-in or out of being tracked when visiting apps and websites on their iPhone or iPad. Several sightings of the...
Secrets to Making it Big on Amazon
Amazon has come a long way from its humble beginnings as an online bookstore back in 1994. In the first three fiscal quarters of 2020, the e-commerce giant generated over US$260 billion in revenue(CNBC.com). Their projections of the final quarter of 2020 is as high as...
Amazon Marketing: Winning the Online Marketplace
The key to success on any online marketplace lies in two things: first, how well you are able to maximise your listings’ visibility on the marketplace, and second, how likely your prospects are to convert once they have discovered your products. But here’s the thing:...
Managing a Remote Digital Marketing Team in COVID 19
The extensive social distancing measures imposed across the world have forced most businesses to shift into a teleworking environment, which they were in no way prepared for. This dynamic nature of the situation has created much uncertainty for the employees as they...
Now Live Streaming: Your E-Commerce Campaign
Most e-commerce businesses have embraced the power of video advertising in engaging audiences and building brand trust. And a new trend in video advertising that has been getting much attention lately is live streaming e-commerce. Live streaming e-commerce is...
How to Manage Your PPC Campaigns amidst the COVID-19 Crisis
Most e-commerce businesses are seeing spikes in traffic but can’t capitalise on the windfall, due to severe shortage of capital. Even Google and Facebook are expected to lose over $44 billion in ad revenues this year due to the global shutdown. Are you spending a...
