Resources
COVID-19 and Search Engine Optimization
The COVID-19 crisis has driven the online community towards e-commerce, creating more organic traffic than many companies can handle right now. On the other hand, this trend also creates an opportunity for marketers to attract new leads, with the right SEO techniques....
Marketing in a Pandemic: Keep Your Campaigns Up and Running
It has been more than 2 months since the coronavirus took control of our lives and the world has not been the same ever since. Things are quiet and eerie, markets are empty, and economies across the world are crashing. Evidently, this has also been the case with...
COVID-19 and its Impact on eCommerce
The spread of the coronavirus disease has brought about a public health emergency of pandemic proportions, and with it, a looming economic crisis. With the growing number of reported cases and mounting concern over possible contamination, the virus has brought almost...
5 Missed Metrics That Drive Conversion Rate
Why are we still talking about conversion rates? Succeeding online as an e-commerce store requires keeping a strict track of your performance metrics at all times including conversion rates. This not only helps you evaluate your current performance but also helps you...
7 Tried-and-Tested Video Marketing Strategies for eCommerce Companies
Videos can completely change the way customers interact with content and influence their purchasing decisions. Ranking among the most popular types of content, videos drive impressive traffic and remain the go-to tool when it comes to increasing customer engagement....
Your Blueprint for a Successful eCommerce Launch
You want to build your strategy. Find the right platform. Execute your plan to perfection. We want to help you lift your e-commerce brand and surpass the competition with the perfect ecommerce launch. Having the right e-commerce platform in place is only the first...
SEM Trends You Need to Know in 2020
2020 will be a year full of challenges for e-commerce businesses! Although conventional approaches to Search Engine Marketing (SEM) will continue to be effective, advertisers will also need to be aware of the upcoming trends in the behaviour of the customers as well...
Using Social Media for Business? 10 New Strategies to Try in 2020
With each year, social media is rapidly turning into an advertising beast of its own. Pick any social media platform and you’ll find that its features grow and change with it as its design matures, even as users come and go. While social media users might find these...
